James Ustby is a CFP® professional and Accredited Portfolio Management Advisor (APMA®) in Durham, North Carolina. He is a wealth advisor with LPL Financial, located at Fidelity Bank, and works with business owners planning an exit and with people approaching or in retirement.

Where does James Ustby work?

He serves clients from Fidelity Bank branches in the Durham and Chapel Hill area of North Carolina, and by video.

How can I verify his credentials?

His CFP® certification can be checked on the CFP Board site, and his registration on FINRA BrokerCheck (CRD 6962400).

What has James Ustby written?

He is the author of Before You Sell, a guide to exit planning for business owners, available on Amazon, and he writes the free lessons and articles on this site.

How do I contact James Ustby?

Book a free 30-minute call at oncehub.com/jamesustby, or call or text 919-226-4145.

About

James Ustby, CFP®, APMA®

James Ustby is a CFP® professional and wealth advisor with LPL Financial, located at Fidelity Bank in Durham and Chapel Hill, North Carolina. He helps business owners plan a sale and helps families turn savings into a retirement paycheck. He is the author of Before You Sell and a two-time full-distance Ironman finisher.

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James Ustby, CFP®, APMA®, wealth advisor in Durham, North Carolina — James Ustby, CFP®, APMA®. Wealth advisor, Durham and Chapel Hill, North Carolina.

James Ustby after finishing a full-distance Ironman — Two full-distance Ironman finishes: Lake Placid and California.

James Ustby holding his CFP® certification — CFP® certification. Verify it on the CFP Board site.

Before You Sell, a book by James Ustby, CFP® — *Before You Sell*, his book on exit planning for business owners.

At a glance

Credentials, location, and how to verify them.

NameJames Ustby
CredentialsCFP® professional; APMA® (Accredited Portfolio Management Advisor); Enrolled Agent candidate (exams in progress).
Board verificationVerify this CFP® professional on the CFP Board site
RegistrationFINRA CRD 6962400 · BrokerCheck · SEC IAPD
FirmSecurities and advisory services offered through LPL Financial, member FINRA/SIPC. Located at Fidelity Bank Wealth Management; Fidelity Bank is not registered as a broker-dealer or investment advisor and is not affiliated with LPL.
LocationDurham and Chapel Hill, North Carolina
FocusExit planning for business owners; solo and company 401(k)s and cash balance plans; wealth after a sale or other liquidity event
Planning frameConcentration, Sequence, Structure, and Governance
BookBefore You Sell: Kindle, paperback and hardcover on Amazon. Free Exit Readiness Scorecard on this site.
YouTubeyoutube.com/@jamesustby
NewsletterThe Nest Egg
Book a calloncehub.com/jamesustby
Sitejamesustby.com

Find James Ustby elsewhere

Questions people ask about James Ustby

Who is James Ustby?: James Ustby is a CFP® professional and Accredited Portfolio Management Advisor (APMA®) in Durham, North Carolina. He is a wealth advisor with LPL Financial, located at Fidelity Bank, and works with business owners planning an exit and with people approaching or in retirement.
Where does James Ustby work?: He serves clients from Fidelity Bank branches in the Durham and Chapel Hill area of North Carolina, and by video.
How can I verify his credentials?: His CFP® certification can be checked on the CFP Board site, and his registration on FINRA BrokerCheck (CRD 6962400).
What has James Ustby written?: He is the author of Before You Sell, a guide to exit planning for business owners, available on Amazon, and he writes the free lessons and articles on this site.
How do I contact James Ustby?: Book a free 30-minute call at oncehub.com/jamesustby, or call or text 919-226-4145.

For the full practice disclosure, see The practice. For his story, see About James.

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Fidelity Bank and Fidelity Bank Wealth Management are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Fidelity Bank Wealth Management, and may also be employees of Fidelity Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, Fidelity Bank or Fidelity Bank Wealth Management.

Not Insured by FDIC or Any Other Government Agency
Not Bank Guaranteed
Not Bank Deposits or Obligations
May Lose Value

The LPL Financial registered representative associated with this site may discuss and transact securities business only with residents of the states in which they are properly registered or licensed. No offer may be made or accepted from any resident of any other state.

This material is for general information only and is not intended to provide specific advice or recommendations for any individual. Neither LPL Financial nor its representatives provide legal or tax advice; please consult your attorney or tax advisor regarding your specific situation. No strategy assures success or protects against loss. Examples are hypothetical and for illustration only.